About / Tair Efrati

Art director. Brand & motion designer.

I'm an art director and senior designer with 7+ years of experience in branding, marketing design and motion graphics, across full-service agencies and global freelance clients.

As Head of Design at PRPL Advertising Agency I led a team of three designers and art-directed 360° campaigns across social, TV, outdoor and digital, from brief to final delivery, for clients in retail, finance, media and entertainment.

I'm also an early adopter of AI-powered image and video generation, with work that has aired on TV, appeared in feature films and run on national billboard campaigns. I'm known for creative precision, deadline ownership and results that translate into real business impact.

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What I do

Brand identityLogos, visual systems and guidelines that keep a brand consistent everywhere it appears.
Art direction360° campaigns across social, TV, outdoor and digital, from the brief to final delivery.
Motion graphicsExplainers, product videos and animated content for brands and campaigns.
Marketing & socialMarketing design, social media content and campaign strategy that adapt to every audience.
AI image & videoAI-powered image and video generation, with work that has aired on TV, appeared in feature films and run on national billboards.

Experience