Aravim Leze.
Kan 11 docuseries
Branding and the complete on-air graphics package for a five-part documentary series on Kan 11. Each episode follows an Arab social-media creator and the price of speaking up online.
- Client
- Kan 11, Israeli Public Broadcasting
- Role
- Branding, graphic design & motion (After Effects)
- Format
- 5 episodes · TV & digital
- Year
- 2025
Opening titles
The idea
One title, two languages.
The name is a play on the Hebrew saying “ערבים זה לזה” (“responsible for one another”), where ערבים also reads as “Arabs”. Half of it is swapped for Arabic: “نحن لبعض”, “we’re here for each other”.
The logotype weaves both scripts into a single lock-up. A heart replaces a letter and the name sits in a chat bubble, so the title reads like a post, the medium these creators live in.
Logo system
A bubble for every voice.
Each episode swaps the emoji bubble for its protagonist’s name. The same system, five lock-ups.
Palette
- Midnight#10141D
- Mint#16F2E7
- White#FFFFFF
- Screen black#030406
Episode openings
Five creators, one frame.
On-air toolkit
The feed, on screen.
The story happens on phones, so the graphics speak the language of the feed (bubbles, counters, notifications) in one consistent system across all five episodes.
Motion elements
Reactions in the air.
Graphic design & After Effects: Tair Efrati · Kan 11 · 2025